Branston
We helped Branston Beans take on the Heinz big boys. And we won! We launched a promotion through The Sun newspaper and set up a blind taste taste testing unit to travel the country. The results speak for themselves. 76% of the 750,000 people who took the taste test in The Great British Bean Poll preferred Branston beans.We got great PR coverage and even a slot on breakfast TV. Oh, and a 10% increase in market share over 3 months.